Advertising codes and conventions

LOGICAL

Persuasion - action or fact to influence someone, to be influenced to do or believe.

Bandwagon - using the idea that "everybody is in favour of it", "join the crowd"

Card stacking - half truth half lie, hyperbole, TV advert to engage all types of consumers

EMOTIONAL

Plain folks - down to earth, ordinary citizens to portray ad, identifying with advert

Name calling - stereotype the competition/ opposing ideas with bad label

Demonising - portraying competition or enemy as pure evil, menacing and aggressive

Patriotic appeal - appeal ideas of passion , patriotism "love of country"

Glittering generalities - "good" labels such as , democratic, patriotic, amazing, beautiful, and exciting Unsupported by facts but opinions

Catchy slogan - memorable phrases to foster support, mental appeal 

Snob appeal - richest, most  important or most discerning people, show of wealth and looking good

Humour - positivity with the product

ETHICAL

Testimonial - use of endorsement by famous person such as sports figure to sell, credibility of the speaker to the product

Transfer - association of a respected person

My advertisement posters will most likely include features of the emotional appeal, the 'glittering generalities' labelling my product as "good" stating opinions with no hefty facts. As well as the use of ordinary civilians, 'plain folks'. Logical reasoning will be in there too, the 'bandwagon appeal' using the idea that everybody is in favour of it so they should also join in the crowd, as people nowadays love to follow trends.

Tagline Suggestions

"A start to everyday life"

"Leave a good impression"
"smell fresh, stay fresh"
"save good, smell good"
"smell FREE, BE free"
"

Coverline Suggestions

"48hrs of life"
"Eco-friendly"

"48hrs of protection"
"protection at its finest"