Mini Brief: CK Ad - Evaluation

Summary

What went well in my magazine cover was that a fully processed advert was created and the product as well as the logo has been presented well, clear that I am advertising a fragrance. I also think that how my models, product and logo is placed are in proportion to make each subject stand out. 

However, something I could have done to improve my advertisement is maybe add some colour to the poster to make it stand out more and create a different emotion to the piece, rather than just black and white tones. Another thing I could have improved in the poster is the editing of the fragrance bottle, so it blends in with the poster more than it does in my final poster. As well as this, the layout of my advertisement could be improved, as the placement of the bottle does not blend well with the overall image and looks out of place, even though it stands out, the portion of it looks off.

From the many versions of pictures I have taken of my models, I have produced a contact sheet of them. I have chosen the one I made into a final poster, as I think it is the one I thought that had the right proportion of  'model and space' for my advertisement to work when adding the other component.

                                     

Influence of layout (and edit)

I decided to put the image of the product I am advertising on the top right hand corner of the poster, in order to have the product be clearly identified, as it is placed on a white background. Instead of editing my product onto my models, which they have a dark saturation in comparison to the white background, it shows a clear subject on a place where it stands out individually. An advertisement that is remembered is generally by its slogan and logo; in order to make my advertisement more recognisable, I pasted the slogan of my advert underneath the logo so it can be clearly taken in, read and observed. The models in my poster cover a large amount of area within the piece, in order to make my poster more known to be a product for both genders. Because they are in the center of the page, the attention is drawn to their eyes, which is straight on the camera, giving out a sense of confidence. The fact that I have saturated the whole piece into black and white, is to portray a fierce look in the models, that somehow the fragrance can bring out in someone if they were to wear it.

Logo Design

I produced two different logos for the advert as shown in the pictures below.

This is a screen print  of when I first produced the logo, I planned the logo in creating a backwards 'C' in contrast the the original logo of that product and added the slogan in the logo, I merged the components together in order to finalise my logo. 

                            

  

However to improve it, I made a slight change to my logo by taking out the slogan, to have my logo looking more sophisticated and proper to later on be applied to my fragrance bottle. I have only applied 'Minion Pro Italic' font to the 'K' in my logo to make the logo look more traditional and create a balance with the 'C' with the '
Trajan Pro Bold' font, which wasn't there when italics wasn't involved. To make a unique look to my logo I applied the phrase 'one' on top of the 'K' to highlight that the name of the product.

 The final logo is presented below...this was later edited onto the fragrance bottle as seen in my final piece.

The bottle on the right contains the original CK One logo and was taken in the studio. The camera was later adjusted so the 'F' setting was lower in order to produce a darker image that would fit with the poster much better.

For my second logo, I overlapped the letter 'K' onto the 'C' and introduced the number '1' in the logo rather than the spelling. 'C' consists of the font 'Optima Bold' as the 'K' and '1" is in the font 'Mongolian Baiti Regular'. No Italics were used in order to create a more simple and neat look

Image - media language

 The slogan was produced in thought to have a rhyme scheme with the name of the product 'Obsession for everyone, CK One', so the advertisement would be more memorable for the audience. The phrase 'obsession', I chose, in order to relay a persistent message that this fragrance should be crazed over, without it they are missing out. Also from the fact that it is 'for everyone' doesn't direct the product to be for one distinctive person, but anyone is able to wear it and feel confident in themselves; a message the media should praise.
 The fact that my models are looking right in front at the camera lens, make direct address to the audience, luring them to give a glance towards the poster to acknowledge the advertisement, without a relationship between the audience and the advertisement, the advertisement will not succeed in drawing in customers for the product.