Typography, Logo and product design*

[1st logo design]

[2nd logo design]

The second design was chosen as a final logo for my advertisements as it contains a straightforward image that can become a recognisable trademark for the advertisement. The font I used for my logo is a sans-serif font, ' Myriad Pro', selected for its simplicity. The 'W' of the logo is also altered to be in italics to enhance the appearance of a 'sea wave', adding a unique imagery to the logo, making the audience oblige to notice the name and logo as well as be familiar with the advert. As well as this, the font will produce an easier navigation, visually, helping move your eyes along the lines of text. The font also presents a more modern feel to the advertisement which, modernisation can be related back to my target of a younger audience. In order to catch the eyes of the audience the text colour is adjusted to take on a brighter colour, in contrast to the logo image on top of the text to create a contrasting effect but still a sight fir the audience to observe.

Skeleton layouts *

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BLEED LINES - The area within a printing that will be trimmed off is the bleed. Therefore the bleed lines are what extends the printing, a bleed to trim.

STRAP-LINE - phrase used in advertisement so that people will recognise its products.

LEFT THIRD, RIGHT THIRD, CENTRE THIRD - The guideline proposes that an image should be imagined as divided into 3 equal parts by two equally spaced horizontal lines. Important composition elements should be placed along these lines or in between. Helping to create creates more interest in the composition than simply centring the subject.

The main image is the centre subject of my advertisement, in this case it's the model. The main image will be somewhat within the intersections of the vertical lines; the logo will be located at the top of the advertisement, where it will be most visible to the audience. The text however will be placed next to the model (main image) within the other intersections of the 'thirds', dependent on the location of the main image the text could also be above the main image, where it is most relevant in order to catch the eyes of the audience. 

There will be a use of various sizes in my adverts typography. Large typography is used in order to show and illuminate the logo and strap-line in which I want the consumers to remember and be able to identify the product, as the small typography will be for text which do not necessarily need to stand out too much like the claims. The colour of my text of the strap-line is in a gold colour, allowing it to stand out within the advertisement and be recognisable to the audience

Audience research*

The survey was completed by 21 respondents, 72% females, 28% males. 95% of the respondents fell within the target age for the product.  This data suggests that the survey results are  highly relevant to the target audience 16 - 20. 95% of the respondents thought positively about the adverts. Providing a confident indication that the adverts are suited to the target market.  The subject needed most to be further developed, is the use of colours in the poster, which the posters are supposed to include gender neutral colours and have a representation of cleanliness. 95% of the respondents had a positive outlook about the product claims "48 hour protection" , therefore the claims will be added in the final edits. The survey showed that 62% preferred 'image 2' advertisement, therefore the final edits will be revolved around the idea of the second advertisement draft presented. As the 95% chosen logo in first presented advertisement draft with be used within the final posters.

There were a number of suggestions to improve my adverts; adjustments to the colour used in the posters are necessary as well as the use of both male and female models to show a that the product is indeed a unisex product. 

Location reports*

[BUKHANSAN, SEOUL, UI-DONG]

The location of my shoot is atop the mountains, a commonly known public hiking trail.  The location consists of a long rocky road for hikers and the idea of hiking which is a form of exercise, suggests 'sweat and hardworking' applying to the audience of my deodorant adverts. 

The only equipment I will be using is a digital camera, reducing the luggage to be carried up the mountain. Attached to the camera is a small spirit level instrument, this type of instrument will not create a hazard for the crew or the public. 

[MARK HALL SPORTS CENTRE, HARLOW]

The location of my second shoot took place in a public sports hall local to my area. This location shows a active lifestyle, which the models will portray in relation to the young audience.  I will be using a digital camera and a small spirit level instrument in order to capture my models, as well as sports facilities (e.g. rackets), these equipment will not cause any hazards if used properly.

Both locations is an area where active events take place, this presents an image of the younger generation to be practical and active within the advertisement posters. A positive imagery is set out on the younger generation which the audience - who are of the younger generation - will relate back to, creating a larger and more positive audience base for the product.

FINAL EVALUATION*

My models are in types of sporty clothing which suggests a productive lifestyle to the audience of my product, in contrast to how media usually represents the younger generation to be - technology induced with no practical life. The poster presents an active style of life, setting a positive imagery of the younger generation which the audience can relate to in a better scale than the media representations. Within the second poster image my model is looking ahead into the camera which is a sign of direct address to the audience, this draws the attention of the consumers to the image, as an advertisement, its aim is for the image to be observed at therefore the aim is achieved through the attention drawn by the models. 

Sans-serif font was finalised in my text within the adverts in order to produce modern feel to the advertisement which, can be related back to my target of a younger audience, who should be known to be more modernised. Sans-serif is a clean cut font, keeping all text to look organised constructing a easier visual navigation of the audience eyes to move along the lines of text, preserving interest.The taglines in the poster are generic, which everyone can relate to, even though the product is mainly aimed at a younger audience, the point of the product use itself can be worn by anyone who wants to, which the images present. The use of deodorant does not only have to be aimed at a particular group in social society. Creating a larger consuming rate as there would be more consumers to attend to. Within the poster are links to the multiple social media accounts of the advertised product, this enables circulation of the new product, as social media is popular within the newer generation, news will travel fast as new products release. The consumers will generally want to keep up with newest updates, news and trends.

Casting, props and costume*

[EXAMPLES OF CLOTHING THAT WILL BE WORN BY THE MODELS]

sportswear has been chosen for my shoots, as the idea of sports and exercise can be a thought for not just one person but many groups of people. Sportswear is also a type of clothing the to represent a healthy lifestyle which the younger generation portrays.

[EQUIPMENT I INTEND TO USE FOR CAPTURING MODELS]

                                        

The equipment was used to capture my models for my final posters. The spirit level used was to ensure that my image would look upright, rather that slanted.

[MODELS INVOLVED IN MY ADVERTISEMENT SHOOTING & MODEL RELEASE FORMS]

Textual analysis*

These two links present the research I took on, in order to help me build towards my final edits.

  SURE:      https://prezi.com/p/78-qdtffpq0p/




  LYNX:     https://prezi.com/p/cx5lopxfogdw/