Main image*

[The photo below is a representation of what I would expect my final images to be similar to]

The colour green is present in both posters in representation to nature and cleanliness. Green stands out, enough to draw the attention of the audience; various colours of the image is used to entail a gender neutral atmosphere. As well as having most information of the advertisement, product and the organisations social media in one particular area of the image, allows the audience to gain a lot of information in one observation rather than having to find the information they require, audience will like a straight forward advertisement. The selling point of the product is the product claim "48 hrs of protection". The claim ensures the products functional purpose and sustainability, to work right for its name as a 'deodorant'.

The single printed models create a more organised layout to the image, as there is not too much going on in the posters to overload the page, resulting in confusing content. Models within the image are of a younger age therefore the product will be more known to be targeted towards a younger audience. From the first image the model is in sports gear, giving the effect that younger generation nowadays are active and practical, leading a productive and positive lifestyle in which the audience will relate back to. The other model seems to be dressed in less clothing which can suggest to more freedom and confidence in relation to how, my audience should be able to feel, not restricted. In terms of technique, the model in the second image is looking directly into the camera which suggests direct address to the audience, drawing the attention of the consumers to the poster, an effect to further induce the audience to give the product a go.