The survey was completed by 21 respondents, 72% females, 28% males. 95% of the respondents fell within the target age for the product. This data suggests that the survey results are highly relevant to the target audience 16 - 20. 95% of the respondents thought positively about the adverts. Providing a confident indication that the adverts are suited to the target market. The subject needed most to be further developed, is the use of colours in the poster, which the posters are supposed to include gender neutral colours and have a representation of cleanliness. 95% of the respondents had a positive outlook about the product claims "48 hour protection" , therefore the claims will be added in the final edits. The survey showed that 62% preferred 'image 2' advertisement, therefore the final edits will be revolved around the idea of the second advertisement draft presented. As the 95% chosen logo in first presented advertisement draft with be used within the final posters.
There were a number of suggestions to improve my adverts; adjustments to the colour used in the posters are necessary as well as the use of both male and female models to show a that the product is indeed a unisex product.
No comments:
Post a Comment