[1st logo design]
[2nd logo design]
The second design was chosen as a final logo for my advertisements as it contains a straightforward image that can become a recognisable trademark for the advertisement. The font I used for my logo is a sans-serif font, ' Myriad Pro', selected for its simplicity. The 'W' of the logo is also altered to be in italics to enhance the appearance of a 'sea wave', adding a unique imagery to the logo, making the audience oblige to notice the name and logo as well as be familiar with the advert. As well as this, the font will produce an easier navigation, visually, helping move your eyes along the lines of text. The font also presents a more modern feel to the advertisement which, modernisation can be related back to my target of a younger audience. In order to catch the eyes of the audience the text colour is adjusted to take on a brighter colour, in contrast to the logo image on top of the text to create a contrasting effect but still a sight fir the audience to observe.
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