My models are in types of sporty clothing which suggests a productive lifestyle to the audience of my product, in contrast to how media usually represents the younger generation to be - technology induced with no practical life. The poster presents an active style of life, setting a positive imagery of the younger generation which the audience can relate to in a better scale than the media representations. Within the second poster image my model is looking ahead into the camera which is a sign of direct address to the audience, this draws the attention of the consumers to the image, as an advertisement, its aim is for the image to be observed at therefore the aim is achieved through the attention drawn by the models.
Sans-serif font was finalised in my text within the adverts in order to produce modern feel to the advertisement which, can be related back to my target of a younger audience, who should be known to be more modernised. Sans-serif is a clean cut font, keeping all text to look organised constructing a easier visual navigation of the audience eyes to move along the lines of text, preserving interest.The taglines in the poster are generic, which everyone can relate to, even though the product is mainly aimed at a younger audience, the point of the product use itself can be worn by anyone who wants to, which the images present. The use of deodorant does not only have to be aimed at a particular group in social society. Creating a larger consuming rate as there would be more consumers to attend to. Within the poster are links to the multiple social media accounts of the advertised product, this enables circulation of the new product, as social media is popular within the newer generation, news will travel fast as new products release. The consumers will generally want to keep up with newest updates, news and trends.
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