Statement of Intent*

My adverts aspire to reach out the to its audience by the use of colours; yellow\gold, which highlights the subject bringing a brighter and happier image; with the use of the light blue colour and sans-serif font, it reflect a more clean and neater image. The logo will also be neatly produced to direct the audiences attention without distracting away from the product. Media conventions I would use are; “card stacking” – half truth half lie in order to engage and persuade consumers; “plain folks” – down to earth citizens, portraying an emotional connection to the audience, “glittering generalities” - labelling my product as "excellent", stating opinions in claim with the product, providing no facts makes the consumer feel obliged to use the product.

Distribution of the advertisement will be circulated in digital form, through today's social media; Twitter, Instagram or even Facebook links will help the promotion of advertised products. Designs will be created with the use of digital editing. Including female and male models in the posters,  from different backgrounds and ethnicities, showing the diversity of my product which may encourage more people to buy. Sporty clothing will be worn, with the use of mutual colours, it can show the product aimed towards consumers of age 16 - 25 and their genders. I want to reach a target audience who seek for reward and prestige, have an aggressive attitude to life, needing to relax and give themselves a gift to reward themselves and have the idea of trying new things. As a new brand, offering new sensations; they will want to indulge themselves in the new product as well as the product leaving a carefree impression, they will like the product more to feel more relaxed.