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BLEED LINES - The area within a printing that will be trimmed off is the bleed. Therefore the bleed lines are what extends the printing, a bleed to trim.
STRAP-LINE - phrase used in advertisement so that people will recognise its products.
LEFT THIRD, RIGHT THIRD, CENTRE THIRD - The guideline proposes that an image should be imagined as divided into 3 equal parts by two equally spaced horizontal lines. Important composition elements should be placed along these lines or in between. Helping to create creates more interest in the composition than simply centring the subject.
The main image is the centre subject of my advertisement, in this case it's the model. The main image will be somewhat within the intersections of the vertical lines; the logo will be located at the top of the advertisement, where it will be most visible to the audience. The text however will be placed next to the model (main image) within the other intersections of the 'thirds', dependent on the location of the main image the text could also be above the main image, where it is most relevant in order to catch the eyes of the audience.
There will be a use of various sizes in my adverts typography. Large typography is used in order to show and illuminate the logo and strap-line in which I want the consumers to remember and be able to identify the product, as the small typography will be for text which do not necessarily need to stand out too much like the claims. The colour of my text of the strap-line is in a gold colour, allowing it to stand out within the advertisement and be recognisable to the audience
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